Client journey check
How well have you mapped your ideal client journey?
Seven questions on how deliberately you've designed the path a client takes — from a stranger first hearing about you through to referring you on. This isn't about your marketing or your numbers; it's about whether the journey between them is built on purpose or held together by habit. Two minutes, and you'll get a score, your strongest areas, and one clear place to start.
- TakesAbout two minutes
- You getA score out of 21, your strengths, a priority to act on, and our free Mapping the Ideal Client Journey blueprint
- PrivacyYour answers stay in your browser — nothing is sent or stored
Your result
How each area scored
Each area is scored from 0 to 3. Fuller and greener is better.
Where to focus
What's already working
Keep a copy of your result
Download it as a PDF to keep, share, or bring to a conversation with us.
Free guide
Mapping the Ideal Client Journey
A path to defining your business vision, working through all four stages of the client journey. No email address needed — it's yours.
Download the blueprintTalk it through with us
A score is a starting point, not a plan. The useful conversation is the one about why a particular area looks the way it does — and that's rarely something a form can work out.
Bring your result to us and we'll tell you what we'd do first.
This tool gives a general indication based on your own answers. It is not a substitute for a proper review, and shouldn't be relied on as the basis for a business decision on its own. For advice specific to your circumstances, speak to us.