Marketing focus check
How well do you really know the people you're selling to?
Six statements about the understanding behind your marketing — not the channels or the budget, but whether you know what your customers believe, feel and need solved. Score each one honestly and you'll get a read on where your message is landing and where it's drifting.
- TakesAbout two minutes
- You getA score out of 18, your strengths, a priority to act on, and our free Marketing Focus blueprint
- PrivacyYour answers stay in your browser — nothing is sent or stored
Your result
How each area scored
Each area is scored from 0 to 3. Fuller and greener is better.
Where to focus
What's already working
Keep a copy of your result
Download it as a PDF to keep, share, or bring to a conversation with us.
Free guide
Identifying Your Marketing Focus
The blueprint these questions come from. Nine pages taking you through the five stages, with an action to complete at each one. No email address needed — it's yours.
Download the blueprintTalk it through with us
A score is a starting point, not a plan. The useful conversation is the one about why a particular area looks the way it does — and that's rarely something a form can work out.
Bring your result to us and we'll tell you what we'd do first.
This tool gives a general indication based on your own answers. It is not a substitute for a proper review of your marketing, and shouldn't be relied on as the basis for a business decision on its own. For advice specific to your circumstances, speak to us.
